Tailor-made hospitality marketing support
Every single brand is unique. That’s why I create a bespoke package for each client.
Areas of marketing that I can support with
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Whilst I can wear many hats, I would say that developing marketing strategies is my forte. I’ll start with a broad look at the market, understanding exactly what makes your brand unique, before agreeing aspirations. I’ll then take a deep dive into your customers, defining clear target markets and from there, I will form a more granular marketing plan, with activity designed to meet your customers needs. Finally, we’ll agree how performance will be monitored and managed moving forward.
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Whether part of a wider strategy piece or as a standalone project, I can create and populate tailor-made marketing report so that you have a crystal-clear picture of how your marketing activity is performing.
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Understanding your brand - your position in the market, identity and how you resonate with customers - is absolutely critical for success. Whatever your budget, I can work with you to create or refine your unique brand to communicate more effectivey.
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Over the years, I have very much honed my skills when it comes to managing photoshoots and videoshoots. I can work with you to agree the budget, produce the shot list, liaise with my network of photographers, videographers and stylists as well as assisting on the day to achieve the very best results.
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I am happy to produce design work for print or digital consumption. For bigger projects, I have a little black book of designers and illustrators.
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From the build and launch of new websites to tweaking the formatting of pages, I can enhance the performance of your website to drive more bookings.
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As a rich SEO tool, your blog shouldn’t be overlooked. I can assist with a strategy to increase organic traffic to your site, or I can write your blog posts for you.
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Whether you need help with automated emails or tactical campaigns, I have experience of doubling annual email revenue.
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Facebook, Instagram, TikTok, Pinterest and LinkedIn all differ - that’s why a tailored content strategy, built specifically for your brand, can help propel growth in follower levels, engagement and conversion rates.
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I work with the incredibly talented Marielle Ruiz on all things PR. From drafting and distributing press releases to managing journalist and influencer relations, Marielle and I work collaboratively to achieve the best results.
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Unsure where to start or spending masses with limited results? I can help create a comprehensive advertising strategy, tailored to your budget.
The packages I offer
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Project Management
From refurbishments and pop ups to launching new websites and rolling out new brand identities, I have a wealth of experience when it comes to managing marketing projects.
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Consultancy
Typically, consultancy involves auditing a marketing function in its entirety, making suggestions to tweak the strategy to meet objectives, though I’m also happy to focus on a more specific brief.
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Marketing Management
Whether you’re a hospitality brand in its infancy looking to grow or an established business looking to fill a leadership gap between team members, I’m well-equipped to help.
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Content Creation
Stuck in a rut with the seemingly never-ending task of creating content? I can support with content creation for web pages, blog posts, email campaigns and social media posts.